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April 25-27, 2017
Hilton San Diego Bayfront

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Garnett Doug Garnett, founder and CEO of brand DRTV ad agency Atomic Direct, is a leading expert on innovative uses of DRTV to advance brands. He is author of  “Building Brand with DRTV,” sits on the advisory board of Response Magazine, and is an adjunct professor of general advertising at Portland State University. Garnett regularly contributes to a range of industry magazines where he develops his unique vision of how brand and retail clients can use the power of DRTV.

Keith Goodman is a 20-year veteran in the sales and marketing of technology and marketing products and services. He is the vice president of corporate solutions for Modern Postcard, a leading provider of direct mail marketing solutions that has leveraged today’s technology to provide the small- and mid-sized business sector with extremely high quality direct mail products at value pricing. Prior to Modern Postcard, Goodman co-founded ThinkDirectMarketing Inc., one of the first online direct mail marketing service providers. Previously, he held executive level positions with USA Direct Inc., one of the nation’s largest direct mail marketing companies, and technology industry leaders NewTek and Access Graphics, a subsidiary of Lockheed Martin. He has also led several startup technology and entertainment ventures.
Haire During the past 14 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the leader in covering the converging direct, digital and data-driven marketing world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire is also the long-time content director of Response Expo, where he oversees all educational sessions and more. He also writes for the website,, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. Haire also operates his own blog,, and can be followed on Twitter at @THrants.
Johnson Greg Johnson is president and COO of Havas Edge, the largest vertically integrated full-service direct response agency in the world. With expertise across all digital, broadcast and media domains, Edge succeeds by helping to build its clients’ businesses — and brands — in that order. Edge is a leader in leveraging predictive analytics and proprietary data analysis to help clients succeed in generating direct response revenues in a multichannel world.
Knowles Jeffrey Knowles joined Venable’s Washington office as an equity partner in 1984. He manages Venable’s Government Division and heads the firm’s Advertising, Marketing and New Media Practice Group. He focuses on national television advertising, direct-to-consumer marketing and e-commerce. Listed in The Best Lawyers in America for Advertising Law, Knowles founded and served for 13 years as general counsel to the Electronic Retailing Association (ERA). He is a member of the board of directors and past chairman of the ERA. He represents clients before the Federal Trade Commission, Food and Drug Administration, U.S. Postal Service, state attorneys general, Consumer Product Safety Commission, and self-regulatory bodies such as the Electronic Retailing Self-Regulatory Program and the National Advertising Division of the Council of Better Business Bureaus.
Lazkani Nancy Lazkani is CEO and founder of Icon Media Direct Inc. Her firm specializes in brand-response performance-based marketing and advertising. During the past 15 years, Lazkani’s agency is one of the fastest growing woman-owned businesses in the Los Angeles area, and voted among the top three independent media agencies by Los Angeles Business Journal in 2014. With expertise spanning across 25 years, Lazkani is a renowned leader in the industry, known for being on the forefront of innovating industry trends. In 2012, she was voted as DRMA Member of the Year in an industry-wide ballot. Lazkani has a wide range of experience with a vast array of clients, such as Guthy-Renker,, Nurtisystem, Church & Dwight, and

After successfully heading Concepts TV production team and garnering numerous industry awards as a producer, Kristy Pinand was appointed vice president of sales and marketing. With her 14 years of television production experience and her natural creativity, she provides clients with the kind of insight that helps them bring drawing board concepts to reality. Pinand works with clients on a "one-to-one" basis and maintains an open dialog throughout the entire production process. Also, she is actively involved in growing the direct response industry, and was voted the 2013 DRMA Member of the Year by her industry peers. She also serves as the chair of the Education Committee for the Electronic Retailing Association (ERA) and plays an aggressive role in educating the industry through various panels and seminars.
Walter Charlie Walter is the president of CoreMedia Systems, the leading provider of agency direct response systems. Walter is leading the development of CoreMedia’s next generation of performance-based media management solutions. Prior to joining CoreMedia in 2013, he was chief information officer (CIO) for North America at WPP’s GroupM, where he led the successful implementation of the company’s digital data management initiative. Walter also served as media/talent program director at Donovan Data Systems (now MediaOcean) and CIO for StarcomMediaVest Group. 

Dick Wechsler is president and CEO of Lockard & Wechsler, a full-service direct marketing agency, which has grown from $3 million to $650 million in annual media billings. Early in his career, Wechsler — a member of the Direct Response Marketing Alliance (DRMA) as well as the board of directors for the Electronic Retailing Association (ERA) — realized that good creative and the ability to quickly access and analyze data were the keys to successful direct response marketing. Most recently, he’s led an initiative to develop tools and strategies to plan, track and analyze integrated media campaigns that support direct and retail channels and push online campaigns beyond their traditional scalability limits.