In 2013, Response Magazine and its Advisory Board created the Direct Response Hall of Fame in order to honor those individuals whose careers in the marketing business stand as a beacon of success.
The creation of the DR Hall of Fame was years in the making and championed by long-time Response Advisory Board member Richard Stacey of Northern Response Intl. Ltd., in Toronto. Throughout the past decade, as the Response team sought a way to honor the greatest careers in DR marketing history, it became more and more clear that not only was a Hall of Fame the best option, but the only option.
The DR Hall of Fame nominating committee includes current members of the Response Advisory Board, past inductees to the Hall of Fame, and Response Magazine’s leadership — publisher John Yarrington and editor-in-chief Thomas Haire.