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April 25-27, 2017
Hilton San Diego Bayfront

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Pre-Show Intensive

Pre-Show Intensive presented by Dial800 - click here to RSVP

Tuesday, April 26, 2 - 4 p.m.
Hosted by James Diorio, CEO, Dial800


What Does Performance-Based Marketing Look Like Today?

As direct response transitions into today’s performance-based marketing universe, what exactly does “response” mean to the marketing community? Join Dial800 CEO James Diorio and a power-packed panel of marketing experts to kick off Response Expo at the annual Pre-Show Intensive — sponsored and hosted by Dial800 for the past five years!


Just what does it take to build a better omnichannel marketing campaign that can reach — and drive response — from today’s increasingly savvy consumer? How can you make your performance-based campaign:

  • Stand out
  • Perform better
  • Engage more customers
  • Increase response rates

This group of visionary panelists will share tips on how to improve and measure response. Don’t miss the Pre-Show Intensive at Response Expo.


Patrick Carroll, Chief Marketing Officer, NutraClick

Patrick Carroll joined NutraClick in 2011 and worked his way through three roles to chief marketing officer. Due to his marketing prowess and leadership, NutraClick has established itself as a leading marketer of nutritional products. Carroll thrives on both the quantitative analytics and consumer psychology sides of NutraClick’s innovative, technology-driven direct response marketing initiatives. Today, NutraClick has grown to include five award-winning brands — Force Factor®, Peak Life®, Stages of Beauty®, Femme Factor®, and SmartBiotics® — available direct-to-consumer and in more than 50,000 retail locations.

A 2008 graduate of Harvard College, Carroll spent the majority of his time working on e-commerce and information technology at Harvard Student Agencies, the largest student-run company in the world. This is where he discovered his passion for the intersection of business and technology, which he further developed upon graduation working in a marketing role for Harvard Business School Publishing, building and growing Harvard Business Review’s e-commerce footprint.

Geoff Chadwick, Chief Marketing Officer, FortuneBuilders

"If it didn’t move the needle, it didn’t work." That is Geoff Chadwick’s philosophy on measuring the effectiveness of marketing campaigns. As the chief marketing officer of FortuneBuilders, the country’s premiere real estate investment education company, Chadwick oversees the development of all of the company’s marketing campaigns, media buying strategy and implementation, brand development and brand reputation management, and software development. His “did it move the needle” philosophy is how FortuneBuilders — which runs thousands of online, TV, and radio direct response ads every year — measures its success.

Chadwick joined FortuneBuilders with 16 years of software development under his belt, as well as extensive enterprise solutions experience. He has also worked as a high-level consultant with blue-chip clients, including Nabisco,,, and Best Buy.

Chadwick has received numerous industry honors and recognition, including; member of Emerging Technologies Panel, featured on CNBC’s “Technology Weekend Review,” and in The Wall Street Journal.

Thomas Coolidge, Vice President, Direct Response Pros Inc.

Thomas Coolidge, vice president of Direct Response Pros Inc. (DRP), has been working in direct response marketing and advertising — encompassing TV, radio, Internet, and call center work — for the past 13 years. DRP specializes in custom direct response pay-per-call marketing and sales campaigns, using the Internet, radio, TV, call centers, and mobile to drive consumer inquiries and inbound calls. It currently services the following industries: senior marketing (back/knee braces, CPAP, diabetes, final expenses); insurance (health, Medicare supplemental); legal/mass tort (personal injury); clinical trials; research groups; home services (roofing, plumbing, locksmith, pest control); job recruitment (generate leads for medium/large recruitment companies). DRP also creates custom multichannel marketing campaigns.

Coolidge purchased all the radio advertising for Ron Paul's 2008 presidential campaign and was the first to introduce a direct response advertising approach. He has generated more than $500 million in mass tort litigation case value during the past six years. Coolidge has been providing pay-per-call and performance-based advertising since 2005. He has a degree in economics from San Diego State University (2003) and has traveled around the world on a boat.

Matthew Fisher, COO, Tristar Products, Inc.

Matthew Fisher serves as the COO at Tristar Products, the 2014 DRMA Marketer of the Year. He guides Tristar’s growth focusing on sales, operations and strategy. He has been instrumental at expanding Tristar’s retail business and extending Tristar’s brands, including Genie, the Healthmaster, and its line of juicers. Previously, Fisher served as executive vice president of sales at LiveOps Inc. with responsibility for all North American sales activities covering the LiveOps Contact Center Technology in the Cloud. Prior to that, he served as a general manager and executive vice president of the agent division at LiveOps, running the world’s largest home-agent call center. He’s also served in leadership roles for Lycos Global Media and Netscape. Fisher holds a B.S. in math from the University of California, Davis, and an M.B.A. from the Haas School of Business at the University of California, Berkeley.

click here to RSVP for the Pre-Show Intensive presented by Dial800


Class Date: 
Tuesday, 26 April 2016 - 2:00pm to 4:00pm
Class type: 


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