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April 21-23, 2015
Hilton San Diego Bayfront

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Pre-Show Intensive

April 21, 2015
02:00 PM to 04:00 PM
Location : Sapphire 410
Type: Pre-Show Intensive


Multiple Screens, One Objective

How to Close More Omnichannel Sales

Nine out of ten consumers are now using a smartphone or tablet while they watch TV, and they take these devices wherever they go, including the retail aisle. In a world with ubiquitous access to information, this panel, led by event sponsor Dial800, will explore today's constantly evolving omnichannel marketing landscape. Topics will include:


  • How to communicate a consistent message and offer that takes advantage of the unique characteristics of today's various media platforms.
  • The keys to creating a competetive advantage amid a sea of communication vying for the consumer's attention.
  • What a marketer can do to prime the social media pump in a way that is authentic, yet advantageous to their mission.
  • The latest on attribution modeling and how to ensure your marketing dollars are not being wasted.

Closing a direct sale or capturing a lead today is a multi-touch point, complicated endeavor. Join Dial800 CEO James Diorio as he leads an A-list panel that will discuss these and other aspects of today's omnichannel universe.

Launch your best Response Expo experience ever by taking advantage of this powerful knowledge!

RSVP here for the Pre-Show Intensive.