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April 25-27, 2017
Hilton San Diego Bayfront

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Greg Sarnow

Direct Response Academy

Greg Sarnow is the founder of the Direct Response Academy, the only educational organization teaching the best practices of direct response marketing and specializing in project management, feasibility analysis and on-site direct response training. Sarnow is also the CEO of Allegro Response Teleservices, a Hispanic call center. Considered a direct response strategist, he has advised ad agencies, marketers and media buyers on direct response marketing. He served as president of American Television Time for eight years, as well as Infusion Brands, and is responsible for buying more than $1 billion of DRTV media for hundreds of clients, including Fortune 500 companies like Avon, Rubbermaid, Chase, Toshiba and Sears.

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