Jason Baron is senior vice president of direct marketing and programmatic for Turner Ad Sales. In this role, he oversees all direct response advertising and supports the company's digital programmatic business across the Turner portfolio of leading brands. Based in New York, Baron reports to Katrina Cukaj, executive vice president of portfolio sales and client partnerships. Under his leadership, the DR division has implemented new strategies resulting in significant revenue growth across all categories. By initiating an integration of the direct response teams across linear and digital groups, Baron led the division to double its direct response ad revenue by 2012. He began his career at Turner as an account executive on CNN in 1997, holding ascending positions until his promotion to senior vice president in March 2011. Prior to joining Turner, Baron gained media experience as an assistant and media buyer at Corinthian Media, and as a buyer in account services at Grey Advertising. He received his bachelor' sdegree in communications and history from Rutgers University, and lives in New Jersey with his wife and two young daughters.