Kevin Lyons is CEO & founder of Opportunity Media Inc., and represents A&E Networks for direct response. He heads that effort for 10 national cable networks, including Lifetime, A&E, History, Lifetime Movie Network, Bio, H2, Crime and Investigation and History en Español, along with multiple digital properties. Lyons is a consistent contributor to direct response publications and has been a panelist at several events. He is also responsible for long-form direct response in the United Kingdom for Lifetime, History, Crime & Investigation and H2. He serves on the Advisory Board for Response Magazine and is on the Board of Directors for non-profit organization Friends of OHEKA. Prior to Opportunity Media, he led a national sales and marketing organization at AT&T that had sales in excess of $200 million. A graduate of Fordham University, he also holds an M.B.A. from Columbia University.