Peter Tardif is global director, offline channel marketing, at Vistaprint in Waltham, Mass. Vistaprint, a Cimpress company, empowers millions of small business owners worldwide to market themselves professionally. At Vistaprint, Tardif leads the offline channel portfolio, which includes TV, radio, catalog, and print. His team works to drive traffic to Vistaprint.com while building brand value and driving strategic growth in key North American, European, and Australian markets. Previously, Tardif held key roles at: Defenders of Wildlife, a leading environmental non-profit organization; and Thumbplay, a provider of mobile entertainment acquired by Clear Channel Communications and Time-Life. He earned a B.S. and M.B.A. from the University of Rhode Island and resides in Natick, Mass., with his wife Linda and three boys: Peter, Charlie, and Shawn.