Thomas Haire has served at the editorial helm of Response, the magazine for performance-based marketers, since 2001. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire is regarded as an industry opinion leader. He also has served as content director of Response Expo since its launch in 2007 — overseeing the creation, staffing, and direction of all educational sessions at the Expo, while also working on other aspects of the event. Additionally, Haire is a co-founder of the DRMA, the alliance for performance-based marketers. A graduate of the Annenberg School for Communication and Journalism at the University of Southern California, he also writes for the Scout.com website, USCFootball.com, where he’s handled game previews and other opinion pieces about USC Trojan football since 2000. Haire also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants.